• Professional Master in Business Management

    FIA - Fundação Instituto de Administração | São Paulo, Brazil

    2019-2020

  • Coordinator and professor at Fashion Marketing and Communication Post-Graduation

    IED | São Paulo, Brazil

    sept 2018 - now

    Professor in Service and Experience Marketing and Strategic Communication Planning courses and coordinator at the Fashion Marketing and Communication Post-Graduation. I also teach in several business schools.

  • Certified Scrum Product Owner

    Scrum Alliance, K21 | São Paulo, Brazil

    jun 2018

  • Content Marketing Manager

    Dafiti Group | São Paulo, Brazil

    apr 2014 - apr 2018

    I started as Content Marketing Coordinator and in December 2015 I was promoted to Content Marketing Manager. I worked as Content Marketing Manager for the three stores: Dafiti, Kanui and Tricae, all of them part of Dafiti Group. For the three stores, I structured the Content area and trained the team.

     

    During those 4 years, I set communication tone of voice, developed content strategy focused on performance and engagement. I planned, organized and created Dafiti’s performance macro campaigns at homepages.

     

    I also restructured strategically and creatively the magazine and website DafitiMag, Blog da Tricae and Blog da Kanui. For the three online platforms I worked with UX, Product and IT teams to find the best solution to achieve the performance goals.

     

    I was member of DFT Women group focused on gender equality and Dafiti University focused on teams training.

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  • Digital Product Management: Modern Fundamentals

    University of Virginia

  • The Strategy of Content Marketing // Creative Problem Solving

    University of California

  • Content Strategy Professor

    Butique de Cursos Ana Vaz | Campinas, Brazil

    mar 2013 - dec 2014

    At Butique de Cursos Ana Vaz I was student and professor. I did the course Personal Styling and I taught several courses as Fashion and Beauty Journalism, PR, Online Content Strategy and Writing. In all of them I worked theory and practical classes.

  • Design Thinking for Innovation

    University of Minnesota

  • Fashion Writer

    Glamour | São Paulo, Brazil

    apr 2013 - feb 2014

    At Glamour magazine, from Edições Globo Condé Nast, I wrote fashion articles for the monthly editions of the magazine and collaborated with articles for the site.

     

    I did the coverage of SPFW and Minas Trend.
 I did a lot of images’ research, executive production and photography direction on specific stories.

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  • Editor Assistant | Beauty Editor

    Grupo Abril | São Paulo, Brazil

    jun 2011 - dec 2012

    At Manequim magazine, from Grupo Abril, I was responsible for all articles (fashion, beauty, decoration and gastronomy) edition, besides writing fashion articles.

     

    Later I also assumed the Beauty Editor position and used to do products edition for shootings and to write beauty articles. Also I was Beauty Editor for M de Mulher website.

     

    I did all SPFW coverages and participated in the writing of the collection books Complete Guide to Sewing Manequim.

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  • Fashion Writer

    Grupo Estado | São Paulo, Brazil

    mar 2010 - may 2011

    When I returned to Brazil, I wrote several articles as a freelancer to Caras magazine.

     

    Few months later, I was hired at Grupo Estado for Jornal da Tarde. I wrote fashion articles for the supplements of Jornal da Tarde (Revista JT) and O Estado de São Paulo (Suplemento Feminino), I did the SPFW coverage and I was editor of the Jornal da Tarde website on weekends duties. I did two fashion shootings without any budget.

     

    I also did a proposal and recorded pilots of a fashion program for Rádio Estadão – ESPN.

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  • Creative Copywriting

    Escola Cuca | São Paulo, Brazil

  • PR

    Delpozo | Madrid, Spain

    apr 2009 - oct 2009

    At Jesus del Pozo – the name of the company at that time – I was hired to be the brand PR. I worked with the founder, Jesus del Pozo. I used to do showroom management, press reception to the showroom, production of press releases, events organization, showroom’s cataloging and inventory.

     

    With the team, I organized the brand’s 35-year fashion show in the showroom itself, from infrastructure to media, celebrities and Royal Family sitting.

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  • Intern

    Miscelaneous | Spain

    2007-2008

    I lived in Madrid, Spain, for 2 years, where I worked as trainee in several companies. I worked as PR at Nota Bene press office with Longchamp, IKKS, The North Face, United Colors of Benetton, Sisley, Dior Watches and Etam.

     

    At Vogue I worked as editorial assistant and at Sáfilo as PR. Meanwhile, I worked as a freelancer to Chic – Gloria Kalil and I used to teach Portuguese to executives in company, like Tetra Pak.

     

    In love with languages, besides already speaking English and Spanish, I started to study French.

     

    At InStyle a dream came true. I finally worked as fashion writer!

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  • Fashion Journalism

    Universidad Francisco de Vitoria | Madrid, Spain

    2007-2008

    Big change! I decided to study fashion and live abroad. I moved to Madrid, Spain, and did a Fashion Journalism Specialization.

     

    For the completion project, I developed a magazine “It Brasil” about Brazilian fashion, in which I obtained maximum grade.

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  • PR

    Alfapress | Campinas, Brazil

    mar 2004 - sep 2007

    My first job! At Alfapress, I worked as PR with Senac Campinas, Tecnol Group, Kärcher, Campinas Shopping, DPaschoal, APAE, Primavera Group and Rigesa.

     

    I coordinated and developed 20 business publications that work in different segments. Elaboration of budgets, editorial projects and writing of texts for publications of national and multinational companies.

  • Intern

    Miscelaneous | Brazil

    2001-2003

    While I was studying Journalism, I dedicated myself to learn as much as I could. There is no better way to learn than working. During my college vacations I did internship on a radio and a newspaper from my hometown.

     

    On the second year, I applied to the Campinas City Hall as intern at the press office. Later, I worked as webmaster at the Education Bureau and I developed all the website. No, I didn’t know how to program, but I studied the Dreamweaver apostile and well, I did it!

     

    Also, I worked as PR to an Arab event and wrote to Folha de S. Paulo about Culture.

  • Social Communication - Bachelor of Journalism

    PUC | Campinas, Brazil

    2001-2004

    Why did I study Journalism? Because I was always very communicative, I love to read and write and because I believed that I could change the world with information.

     

    For the completion project I wrote the book “Guerrilha no Ribeira”​ about a period of Brazilian militar dictatorship, in which I obtained maximum grade.

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Caline Migliato

Digital Content Strategist

Caline Migliato

Digital Content Strategist

Scroll up to know my professional background. Thanks for coming!