Professor in Service and Experience Marketing and Strategic Communication Planning courses and coordinator at the Fashion Marketing and Communication Post-Graduation. I also teach in several business schools.
I started as Content Marketing Coordinator and in December 2015 I was promoted to Content Marketing Manager. I worked as Content Marketing Manager for the three stores: Dafiti, Kanui and Tricae, all of them part of Dafiti Group. For the three stores, I structured the Content area and trained the team.
During those 4 years, I set communication tone of voice, developed content strategy focused on performance and engagement. I planned, organized and created Dafiti’s performance macro campaigns at homepages.
I also restructured strategically and creatively the magazine and website DafitiMag, Blog da Tricae and Blog da Kanui. For the three online platforms I worked with UX, Product and IT teams to find the best solution to achieve the performance goals.
I was member of DFT Women group focused on gender equality and Dafiti University focused on teams training.
At Butique de Cursos Ana Vaz I was student and professor. I did the course Personal Styling and I taught several courses as Fashion and Beauty Journalism, PR, Online Content Strategy and Writing. In all of them I worked theory and practical classes.
At Glamour magazine, from Edições Globo Condé Nast, I wrote fashion articles for the monthly editions of the magazine and collaborated with articles for the site.
I did the coverage of SPFW and Minas Trend. I did a lot of images’ research, executive production and photography direction on specific stories.
At Manequim magazine, from Grupo Abril, I was responsible for all articles (fashion, beauty, decoration and gastronomy) edition, besides writing fashion articles.
Later I also assumed the Beauty Editor position and used to do products edition for shootings and to write beauty articles. Also I was Beauty Editor for M de Mulher website.
I did all SPFW coverages and participated in the writing of the collection books Complete Guide to Sewing Manequim.
When I returned to Brazil, I wrote several articles as a freelancer to Caras magazine.
Few months later, I was hired at Grupo Estado for Jornal da Tarde. I wrote fashion articles for the supplements of Jornal da Tarde (Revista JT) and O Estado de São Paulo (Suplemento Feminino), I did the SPFW coverage and I was editor of the Jornal da Tarde website on weekends duties. I did two fashion shootings without any budget.
I also did a proposal and recorded pilots of a fashion program for Rádio Estadão – ESPN.
At Jesus del Pozo – the name of the company at that time – I was hired to be the brand PR. I worked with the founder, Jesus del Pozo. I used to do showroom management, press reception to the showroom, production of press releases, events organization, showroom’s cataloging and inventory.
With the team, I organized the brand’s 35-year fashion show in the showroom itself, from infrastructure to media, celebrities and Royal Family sitting.
I lived in Madrid, Spain, for 2 years, where I worked as trainee in several companies. I worked as PR at Nota Bene press office with Longchamp, IKKS, The North Face, United Colors of Benetton, Sisley, Dior Watches and Etam.
At Vogue I worked as editorial assistant and at Sáfilo as PR. Meanwhile, I worked as a freelancer to Chic – Gloria Kalil and I used to teach Portuguese to executives in company, like Tetra Pak.
In love with languages, besides already speaking English and Spanish, I started to study French.
At InStyle a dream came true. I finally worked as fashion writer!
Big change! I decided to study fashion and live abroad. I moved to Madrid, Spain, and did a Fashion Journalism Specialization.
For the completion project, I developed a magazine “It Brasil” about Brazilian fashion, in which I obtained maximum grade.
My first job! At Alfapress, I worked as PR with Senac Campinas, Tecnol Group, Kärcher, Campinas Shopping, DPaschoal, APAE, Primavera Group and Rigesa.
I coordinated and developed 20 business publications that work in different segments. Elaboration of budgets, editorial projects and writing of texts for publications of national and multinational companies.
While I was studying Journalism, I dedicated myself to learn as much as I could. There is no better way to learn than working. During my college vacations I did internship on a radio and a newspaper from my hometown.
On the second year, I applied to the Campinas City Hall as intern at the press office. Later, I worked as webmaster at the Education Bureau and I developed all the website. No, I didn’t know how to program, but I studied the Dreamweaver apostile and well, I did it!
Also, I worked as PR to an Arab event and wrote to Folha de S. Paulo about Culture.
Why did I study Journalism? Because I was always very communicative, I love to read and write and because I believed that I could change the world with information.
For the completion project I wrote the book “Guerrilha no Ribeira” about a period of Brazilian militar dictatorship, in which I obtained maximum grade.
Journalist specialized in fashion, post graduated in Madrid, Spain, and a Master’s degree in Business Management from FIA. Author of the digital book Moda em Pauta. I work as content marketing strategist for small and medium companies. Also, I’m coordinator at post-graduation in Fashion Marketing and Communication at IED and I teach Digital Marketing, Strategic Communication Planning and Digital Content Creation classes in business schools and Istituto Europeo di Design..
I lived in Madrid for two years, where I worked as fashion assistant at Vogue Spain and writer at InStyle. Then, I worked at Delpozo press office as PR. After these 2 years there, I returned to Brazil and began working as fashion writer at Grupo Estado. At Manequim magazine, I worked as editor assistant and beauty editor and as fashion writer at Glamour magazine.
For four years I worked as Content Marketing Manager at Dafiti Group where I worked with the UX, Product and IT teams in the development of content platforms and with Sales and Comercial teams in the creation of strategies focused on performance and engagement.
I have 18 years of experience in content in fashion, beauty, lifestyle, decor and kids and 6 years of experience as content strategy professor to small and medium entrepreneurs and team training.